Experience
Yoga + life Magazines (Boulder, CO) February 2015-present
Creative Director & interim
Editor-in-Chief
Came on as first national employee of this new magazine family
which publishes magazines for seven (and growing) regions across
the U.S.. Designs national and regional logos, mastheads, covers,
look and feel, spreads, press kits, and all collateral. Temporarily
filling in as editor-in-chief for Colorado Yoga + Life. Contributes
articles regularly, edits, and cover modeled for the premiere issue
of Colorado's issue. Assisted in managing social media
campaigns.
ORIGIN Magazine (Boulder, CO) December 2013-January 2015
Creative Director
Worked directly with Editor-in-Chief and small staff to design
this national, award-winning yoga, art, and music magazine.
Designed covers, laid out content, selected photography, and
created templates for approximately 150 pages per issue. Defined
look & feel of each issue and all collateral. Oversaw print
production on press. Wrote multiple features. Managed photography
collection.
Mantra Yoga & Health Magazine (Boulder, CO) December 2013-January 2015
Creative Director
Worked directly with Editor-in-Chief and small staff. Developed
logo, look & feel, and magazine masthead during initial
rebrand. Designed covers, laid out content, selected photography,
and created templates for approximately 100 pages per issue while
maintaining brand consistancy. Oversaw print production on press.
Wrote multiple features. Managed photography collection.
[contract]
THRIVE Magazine and REAL Magazine (Boulder, CO) December 2013
Interim Creative Director
Developed logo, cover, look and feel, press kits, and collateral
for the first issue of these two national health and fitness
magazines released by the same publishing house as Origin and
Mantra.
SamiLea Design (various) Fall 2005-present
Creative Director/Owner
Self-started freelance company. Oversaw creative execution, client
relations, new business, and billing. Created print, interactive,
mobile, blog, social media, SEO, and web work for clients
including: Baptiste Power Yoga Institute, Time to Yoga, Namastudy,
Shaktee Apparel, Lexus of Austin, YourTeacher, Breath & Body
Yoga, Bfree Yoga, Andira Raintees, and more.
[self-employed]
MSM Communications (Austin, TX) January 2010-November 2011
Art Director (Promoted from Senior
Designer)
Designed & developed brand systems, websites, print ads,
collateral systems for the Green-industry and Austin scene. Clients
include: Autogas for America, Alliance Autogas, Southeast Propane
Autogas Development Program, Austin Music Weekly, Compadre, and
Dallas Travel.
North (Toledo, OH) June 2006-June 2009
Designer & Account Executive
Extensive/intensive global sports games marketing and advertising.
Worked on a team developing Bid Books for Olympic host city
candidate & winner Sochi, Russia. Managed client BHP Billiton;
created advertising, collateral and Olympic Look & Feel for
their Beijing 2008 Olympic and Paralympic Games Sponsorship.
Developed logos, ad campaigns, collateral, brand identities and
rapports with additional clients such as: PGA Tour, Chicago 2016
Summer Olympic Bid, Moscow 2014 Youth Olympic Bid, Helios Partners,
Delhi 2010 Commonwealth Games, World Academy of Sport, and
Carhartt.
Enspire Learning (Austin, TX) Sept 2005-May 2006
Multimedia Intern
Assisted in designing custom e-learning solutions & multimedia
development on projects including: Yahoo!, American Heart
Association, Medical Education Broadcast Network, I2I, &
Minitab.
Education
University of Texas at Austin (Austin, TX) Fall 2002-May 2006
B.F.A. in Design
One of 18 out of over 80 selective applicants accepted into the
School of Design. Dean's List. 3.75 GPA.
Scuola di Amministrazione Aziendale (Torino, Italy ) Summer 2005
Studied abroad and specialized in Landscape Architecture & Intercultural Communication. 4.0 GPA.
Maumee Valley Country Day School (Toledo, OH) Fall 1995-Spring 2002
Served as class president for one year. Selected as Centennial Scholarship recipient. High honors student. 3.5 GPA.
Related
Yoga Teacher
Completed two 200 RYT Trainings with additional 200+
hours of training. Teaches 6+ classes/week, faciliates teacher
trainings, hosts workshops, and leads retreats
Studios include: YogaPod, Corepower Yoga, Wanderlust
Yoga, Radiance Power Yoga, It's Yoga, Colorado Athletic Club,
Little Yoga Studio, Breath & Body Yoga, BFree Yoga, and Say OM
Yoga.
Honors
Addy Awards
2007 (1 Gold, 2 Silver), 2008 (4 Gold, 2 Silver & 1
Best of Show), 2009 (7 Gold, 3 Silver), 2009 District Addy Awards
(1 Gold, 3 Silver)
Worked as team member creating award winning work honored by the
American Advertising Federation. Lead designer on several
projects.
Gold Leaf Award, March 2009
Lead designer and account executive for print collateral for client BHP Billiton; awarded this honor by the Foil Stamping & Specialty Effects Association.
Class Rep for Interdisciplinary Design Association, Fall 2003-Spring 2004
Helped organize speakers and events for the colleges of Fine Arts, Communication, Architecture, and Business at the University of Texas.
Skills
Overview
raphic Design
Brand Strategy
Message Crafting
Creative Writing
Print Production
Account Management
UI/UX
Social Media Optimization
Wayfinding Design
Programs
Mac OSX & PC
Adobe Creative Suite
Microsoft Office
Squarespace
Constant Contact
Hootesuite
Adobe Flash
iMovie
Basecamp
Redbooth
Slack
CSS
HTML
SEO
Google Analytics
Final Cut Pro
Adobe AfterEffects
Quark
Travels
Costa Rica [10 weeks,
professional]
China [3 weeks, professional]
Australia [3 months, professional]
India [1 week, professional]
Spain [3 weeks, professional]
Italy [7 weeks, academic]
Mexico [3 weeks, academic]
Israel [6 weeks, academic]
Central America [1 year, residence]
Jamaica [6 months, residence]
References
Juli Rathke
Publisher Yoga + Life Magazines
970.485.1629
Leah Cullis
Baptiste Power Yoga Institute
916.230.7213
Aliyah Shahid
MSNBC Senior Editor
718.679.6894
