Yoga + life Magazines (Boulder, CO) February 2015-present

Creative Director & interim Editor-in-Chief
Came on as first national employee of this new magazine family which publishes magazines for seven (and growing) regions across the U.S.. Designs national and regional logos, mastheads, covers, look and feel, spreads, press kits, and all collateral. Temporarily filling in as editor-in-chief for Colorado Yoga + Life. Contributes articles regularly, edits, and cover modeled for the premiere issue of Colorado's issue. Assisted in managing social media campaigns.

ORIGIN Magazine (Boulder, CO) December 2013-January 2015

Creative Director
Worked directly with Editor-in-Chief and small staff to design this national, award-winning yoga, art, and music magazine. Designed covers, laid out content, selected photography, and created templates for approximately 150 pages per issue. Defined look & feel of each issue and all collateral. Oversaw print production on press. Wrote multiple features. Managed photography collection.

Mantra Yoga & Health Magazine (Boulder, CO) December 2013-January 2015

Creative Director
Worked directly with Editor-in-Chief and small staff. Developed logo, look & feel, and magazine masthead during initial rebrand. Designed covers, laid out content, selected photography, and created templates for approximately 100 pages per issue while maintaining brand consistancy. Oversaw print production on press. Wrote multiple features. Managed photography collection.  [contract]

THRIVE Magazine and REAL Magazine (Boulder, CO) December 2013 

Interim Creative Director
Developed logo, cover, look and feel, press kits, and collateral for the first issue of these two national health and fitness magazines released by the same publishing house as Origin and Mantra.

SamiLea Design (various) Fall 2005-present

Creative Director/Owner
Self-started freelance company. Oversaw creative execution, client relations, new business, and billing. Created print, interactive, mobile, blog, social media, SEO, and web work for clients including: Baptiste Power Yoga Institute, Time to Yoga, Namastudy, Shaktee Apparel, Lexus of Austin, YourTeacher, Breath & Body Yoga, Bfree Yoga, Andira Raintees, and more.  [self-employed]

MSM Communications (Austin, TX) January 2010-November 2011

Art Director (Promoted from Senior Designer)
Designed & developed brand systems, websites, print ads, collateral systems for the Green-industry and Austin scene. Clients include: Autogas for America, Alliance Autogas, Southeast Propane Autogas Development Program, Austin Music Weekly, Compadre, and Dallas Travel. 

North (Toledo, OH) June 2006-June 2009

Designer & Account Executive
Extensive/intensive global sports games marketing and advertising. Worked on a team developing Bid Books for Olympic host city candidate & winner Sochi, Russia. Managed client BHP Billiton; created advertising, collateral and Olympic Look & Feel for their Beijing 2008 Olympic and Paralympic Games Sponsorship. Developed logos, ad campaigns, collateral, brand identities and rapports with additional clients such as: PGA Tour, Chicago 2016 Summer Olympic Bid, Moscow 2014 Youth Olympic Bid, Helios Partners, Delhi 2010 Commonwealth Games, World Academy of Sport, and Carhartt. 

Enspire Learning (Austin, TX) Sept 2005-May 2006

Multimedia Intern
Assisted in designing custom e-learning solutions & multimedia development on projects including: Yahoo!, American Heart Association, Medical Education Broadcast Network, I2I, & Minitab.


University of Texas at Austin (Austin, TX) Fall 2002-May 2006

B.F.A. in Design
One of 18 out of over 80 selective applicants accepted into the School of Design. Dean's List. 3.75 GPA.

Scuola di Amministrazione Aziendale (Torino, Italy ) Summer 2005

Studied abroad and specialized in Landscape Architecture & Intercultural Communication. 4.0 GPA.

Maumee Valley Country Day School (Toledo, OH) Fall 1995-Spring 2002

Served as class president for one year. Selected as Centennial Scholarship recipient. High honors student. 3.5 GPA.


Yoga Teacher

Completed two 200 RYT Trainings with additional 200+ hours of training. Teaches 6+ classes/week, faciliates teacher trainings, hosts workshops, and leads retreats 
Studios include: YogaPod, Corepower Yoga, Wanderlust Yoga, Radiance Power Yoga, It's Yoga, Colorado Athletic Club, Little Yoga Studio, Breath & Body Yoga, BFree Yoga, and Say OM Yoga.



Addy Awards

2007 (1 Gold, 2 Silver), 2008 (4 Gold, 2 Silver & 1 Best of Show), 2009 (7 Gold, 3 Silver), 2009 District Addy Awards (1 Gold, 3 Silver)
Worked as team member creating award winning work honored by the American Advertising Federation. Lead designer on several projects.

Gold Leaf Award, March 2009

Lead designer and account executive for print collateral for client BHP Billiton; awarded this honor by the Foil Stamping & Specialty Effects Association.

Class Rep for Interdisciplinary Design Association, Fall 2003-Spring 2004

Helped organize speakers and events for the colleges of Fine Arts, Communication, Architecture, and Business at the University of Texas.

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raphic Design
Brand Strategy
Message Crafting
Creative Writing
Print Production
Account Management
Social Media Optimization
Wayfinding Design


Mac OSX & PC
Adobe Creative Suite
Microsoft Office
Constant Contact
Adobe Flash
Google Analytics
Final Cut Pro
Adobe AfterEffects


Costa Rica [10 weeks, professional]
[3 weeks, professional]
Australia [3 months, professional]
India [1 week, professional]
[3 weeks, professional]
Italy [7 weeks, academic]
Mexico [3 weeks, academic]
Israel [6 weeks, academic]
Central America [1 year, residence]
Jamaica [6 months, residence] 


Juli Rathke
Publisher Yoga + Life Magazines
Leah Cullis
Baptiste Power Yoga Institute
Aliyah Shahid
MSNBC Senior Editor