Experience

Down Under School of Yoga (Boston, MA) January 2017-present

Marketing Director (also Development Director, New Talent Manager)
Led the marketing team for Boston's renowned yoga school, working alongside owner to create industry leading strategy for brand growth, sales retention with a top-down strategy, set and oversaw KPIs, and tracked analytics across all marketing channels. Developed and managed ad strategy from the ground up including planning, budgeting, creative, copy, and reporting. Ran and grew organic social media across all channels. Planned, penned, built, and tracked success on weekly email newsletters to 60k students. Owned all public relations and facilitated large studio events, including an annual yoga festival and 200-hour teacher training. Birthed, built, and edited company blog, Down Under Voices. Lead creation of subsidiary app suite and SVOD platform, Down Under Anytime - which grew 500% in six months. Supported Art Director in brand creative, website development and design, and look & feel. Led recruiting, hiring, and training for over 15 teachers and employees.

Yoga + life Magazines (Boulder, CO) February 2015-January 2017

Creative Director & interim Editor-in-Chief
Came on as first national employee of this new magazine family which published magazines for seven regions across the U.S.. Designed national and regional logos, mastheads, covers, look and feel, spreads, press kits, and all collateral. Temporarily filled in as editor-in-chief for Colorado Yoga + Life. Contributed articles regularly, edited, and cover modeled for the premiere issue of Colorado's issue. Assisted in managing social media campaigns. Contract ended in 2017, but continues to work with New York Yoga + Life on a freelance basis through 2021.

ORIGIN Magazine (Boulder, CO) December 2013-January 2015

Creative Director
Worked directly with Editor-in-Chief and small staff to design this national, award-winning yoga, art, and music magazine. Designed covers, laid out content, selected photography, and created templates for approximately 150 pages per issue. Defined look & feel of each issue and all collateral. Oversaw print production on press. Wrote multiple features. Managed photography collection.

Mantra Yoga & Health Magazine (Boulder, CO) December 2013-January 2015

Creative Director
Worked directly with Editor-in-Chief and small staff. Developed logo, look & feel, and magazine masthead during initial rebrand. Designed covers, laid out content, selected photography, and created templates for approximately 100 pages per issue while maintaining brand consistancy. Oversaw print production on press. Wrote multiple features. Managed photography collection.  [contract]

THRIVE Magazine and REAL Magazine (Boulder, CO) December 2013 

Interim Creative Director
Developed logo, cover, look and feel, press kits, and collateral for the first issue of these two national health and fitness magazines released by the same publishing house as Origin and Mantra.

MSM Communications (Austin, TX) January 2010-November 2011

Art Director (Promoted from Senior Designer)
Designed & developed brand systems, websites, print ads, collateral systems for the Green-industry and Austin scene. Clients include: Autogas for America, Alliance Autogas, Southeast Propane Autogas Development Program, Austin Music Weekly, Compadre, and Dallas Travel. 

North (Toledo, OH) June 2006-June 2009

Designer & Account Executive
Extensive/intensive global sports games marketing and advertising. Worked on a team developing Bid Books for Olympic host city candidate & winner Sochi, Russia. Managed client BHP Billiton; created advertising, collateral and Olympic Look & Feel for their Beijing 2008 Olympic and Paralympic Games Sponsorship. Developed logos, ad campaigns, collateral, brand identities and rapports with additional clients such as: PGA Tour, Chicago 2016 Summer Olympic Bid, Moscow 2014 Youth Olympic Bid, Helios Partners, Delhi 2010 Commonwealth Games, World Academy of Sport, and Carhartt. 

SamiLea Design (nationwide) Fall 2005-present

Creative Marketing Director/Owner
Self-started freelance company delivering creative execution, brand & marketing strategy, copywriting, collateral production, web design, and social media strategy across many industries. Created print, interactive, mobile, blog, social media, SEO, and web work for clients including: Baptiste Power Yoga Institute, Time to Yoga, IsoTree, Namastudy, Shaktee Apparel, Lexus of Austin, YourTeacher, Breath & Body Yoga, Bfree Yoga, Andira Raintees, and more.  [self-employed]

Enspire Learning (Austin, TX) Sept 2005-May 2006

Multimedia Intern
Assisted in designing custom e-learning solutions & multimedia development on projects including: Yahoo!, American Heart Association, Medical Education Broadcast Network, I2I, & Minitab.


Education

University of Texas at Austin (Austin, TX) Fall 2002-May 2006

B.F.A. in Design
One of 18 out of over 80 selective applicants accepted into the School of Design. Dean's List. 3.75 GPA.

Scuola di Amministrazione Aziendale (Torino, Italy ) Summer 2005

Studied abroad and specialized in Landscape Architecture & Intercultural Communication. 4.0 GPA.

Maumee Valley Country Day School (Toledo, OH) Fall 1995-Spring 2002

Served as class president for one year. Selected as Centennial Scholarship recipient. High honors student. 3.5 GPA.


Related

Yoga Teacher

Completed two 200RYT in 2009 & 2014 and 300RYT in 2018. Teaches weekly classes, faciliates teacher trainings, hosts workshops, and leads retreats. 
Studios include: Down Under School of Yoga, YogaPod, Corepower Yoga, Wanderlust Yoga, Radiance Power Yoga, It's Yoga, Colorado Athletic Club, Little Yoga Studio, Breath & Body Yoga, BFree Yoga, and Say OM Yoga.

 

Honors

Addy Awards

2007 (1 Gold, 2 Silver), 2008 (4 Gold, 2 Silver & 1 Best of Show), 2009 (7 Gold, 3 Silver), 2009 District Addy Awards (1 Gold, 3 Silver)
Worked as team member creating award winning work honored by the American Advertising Federation. Lead designer on several projects.

Gold Leaf Award, March 2009

Lead designer and account executive for print collateral for client BHP Billiton; awarded this honor by the Foil Stamping & Specialty Effects Association.

Class Rep for Interdisciplinary Design Association, Fall 2003-Spring 2004

Helped organize speakers and events for the colleges of Fine Arts, Communication, Architecture, and Business at the University of Texas.

 

Skills

Expertise

Brand Strategy
Digital & Traditional Advertising
Email Marketing
Social Media Strategy
Website Design & Development
Creative Strategy & Direction
Influencers, PR, & Events
Copywriting
Account Management
Graphic Design
Video Production
Wayfinding Design
Interior Design
Team Training & Management

Programs

Adobe Creative Cloud
Facebook Ad Manager
Social Listening Tools
Google Analytics
Brandbot
Mailchimp
Constant Contact
Hootesuite
Squarespace
Talent LMS
Vimeo OTT & SVOD
Mac OSX & PC
iMovie
Slack
Asana
Basic Web Coding